Menu visibility control

Video

Events

Startup Surgery

Most Recent

Investments

EXCLUSIVE: E-commerce firm Paddle buys DevMate for ‘seven figure sum’

AdTech & MarTech

Calum Smeaton, CEO of TVSquared, on growing a successful UK AdTech firm and raising $9.5m

News

Research spotlights lack of women in UK venture capital industry

Press Releases

Okappy announces the launch of its investment pitch on the AngelsDen equity crowdfunding platform
Recruitment disruptor talent.io poised for further growth with €8m investment secured
London tech startup Spoon Guru partners with Tesco to power food searches for consumers with specific dietary needs

The Curve: how to embrace the freeloader

twitterlinkedinFacebookgoogle_plustwitterlinkedinFacebookgoogle_plus

ebook-coverWe live in an age where products are regularly available for free – legal or illegal – and companies are facing an uphill battle to monetise.

Now book publisher Penguin are now following advice from Nicholas Lovell’s ‘The Curve’ which suggests businesses should seize this ‘free’ movement to extend its fan base.

The concept known as ‘the curve’ argues companies should offer a range of services from the free to expensive in order to give their followers what they really want at different price points.

FinTech startup Curve adds £2m to seed round, brings total to £3.5m

It tailors to everyone from freeloaders through to the most dedicated of fans.

Offering 11 different formats

Penguin have released an official video, shown right, explaining the concept.

The publisher is trying the scheme in conjunction with the release of Lovell’s new book and offering 11 different formats for readers to indulge.

This includes 3 multimedia products, including a video, infographic and e-book for free.

The book will also be available in the three traditional formats of hardback, paperback and e-book.

In conjunction with the release, Penguin are also hosting consulting sessions and a Curve masterclass which ranges in price from £300 to £10,000.

3D printing has changed business

Speaking with Tech City News, Richard Lennon from Penguin told us they created a publishing campaign that reflected the book.

“Content businesses have been dealing with the impact of free for years, but with the advancement of 3D printing, everyone will be looking for solutions to this problem.”

“The ethos of the Curve is that business of the future will need to use free to attract fans, use technology to keep in touch with those fans and discover what matters to them, and then allow them to spend as much as they are willing to on the things that they truly value.”

Unusually, the free e-book released is not a serial of Lovell’s book, but a completely stand alone edition.

Ideas expressed in the e-book are similar to those found in the full edition with the hope readers will be tempted to buy the book.

To find out more information visit ‘The Curve’ website.

THECURVEINFOGRAPHIC

Image Credit: flickr/megantrace

Enter your email address to receive updates straight to your inbox

* indicates required
Send me news on...
twitterlinkedinFacebookgoogle_plustwitterlinkedinFacebookgoogle_plus

  • Jimmy

    shouldnt they be giving away the book for free?

Editor's picks

paddle team

EXCLUSIVE: E-commerce firm Paddle buys DevMate for ‘seven figure sum’
posted 29 mins ago

CalumSmeaton

Calum Smeaton, CEO of TVSquared, on growing a successful UK AdTech firm and raising $9.5m
posted 3 hours ago

diversity uk vc

Research spotlights lack of women in UK venture capital industry
posted 5 hours ago

Labour’s Manifesto: what does it mean for UK tech?
posted 6 hours ago

Theresa May

UK startups predict difficult times ahead following EU tech funding freeze
posted 23 hours ago

savemoneycutcarbon

EXCLUSIVE: Suffolk-based SaveMoneyCutCarbon raises £2.2m
posted 24 hours ago