Menu visibility control

Video

Events

Startup Surgery

Most Recent

News

Top tech stats: Virgin’s business predictions, developers have their say and more

FinTech

London FinTech Aire raises $5m Series A from Sunstone Capital and White Star Capital

Sponsored

Tech Chats: EY’s Daniel Lyons on how tech is revolutionising transport

Press Releases

GreenKey Technologies and Red Box Recorders partner to launch integrated trading voice collaboration and compliance recording solution
Leading light in British HealthTech, Network Locum, rebrands to Lantum
SteelEye announces regulatory tech specialist Matt Smith as CEO

Does my SEO really matter?

Dear Doctor, Does my SEO really matter?

Sami McCabe says...

Story Summary

Clarity PR's Sami McCabe explores how important a startup's SEO really is.

Topics

Related articles


Got a question for one of our Startup Surgery Doctors?
Submit it now
twitterlinkedinFacebookgoogle_plustwitterlinkedinFacebookgoogle_plus

I think this depends on the nature of your company, and how you hope and expect to be discovered by potential new customers.

For the vast majority of businesses, ranking highly on search engines like Google will prove very valuable.

However, it can be very tough to rise the ‘natural’ search rankings – i.e. the first slots that aren’t paid for – so for some startups, their marketing budget might be better spent elsewhere.

For instance, in highly-competitive consumer categories – travel, for example – it’s very difficult to get ranked on page one unless you’re a Tripadvisor or Expedia.

In such instances, startups will get a better ROI by investing their budget and resources in other forms of marketing and customer acquisition initiatives.

A solid search engine ranking can actually be a happy consequence of investment in other marketing initiatives. For example, a high-quality, regularly updated blog and articles on major websites linking to your homepage will result in an uplift in your natural search ranking.

Enter your email address to receive updates straight to your inbox

* indicates required
Send me news on...
twitterlinkedinFacebookgoogle_plustwitterlinkedinFacebookgoogle_plus

Editor's picks

startup tech laptop

Top tech stats: Virgin’s business predictions, developers have their say and more
posted on July 22, 2017

Aire Team picture June 2017_9

London FinTech Aire raises $5m Series A from Sunstone Capital and White Star Capital
posted on July 21, 2017

Tech Chats June - digital mobility

Tech Chats: EY’s Daniel Lyons on how tech is revolutionising transport
posted on July 21, 2017

mobile phone

London machine learning startup Sportr closes $350k Seed round
posted on July 21, 2017

The Week in Tech

A $170m tech fund, a drowning robot and more in The Week in Tech
posted on July 21, 2017

Graphcore founders Nigel Toon CEO (right) & Simon Knowles CTO (left)

Bristol-based Graphcore raises $30m from backers including DeepMind co-founder and Atomico
posted on July 20, 2017