Menu visibility control



Startup Surgery

Most Recent

Need to Know

Therapist bots: AI and mental health


Startup Weekly: Desolenator wins Pitch@Palace 7.0, Startupbootcamp IoT calls for applications and more


PropTech startup YourWelcome raises £1m to help Airbnb hosts

Press Releases

Peer-to-peer lender Kuflink receives full FCA authorisation
Mention Me win best tech startup award at Drapers Digital Festival
GamCrowd officially launches the first ever Gambling Tech Week as part of London Tech Week

Give your mates a nudge with Sup – Startup of the Week


Welcome to the fourth episode of the Elevator Pitch series 5!

Every week we publish a 30-second pitch from our Elevator Pitch winners.

These startups, chosen by a panel of expert judges for their potential to change the world, join an alumni group that includes the likes of and Glow, and have to-date raised more than $86m.

In this series we took the founders on a ride unlike any other for the most exciting pitch of their lives.

Bump into your friends

With the goal of getting you to take your eyes off your phone and start bumping into your friends again, Sup’s iOS 9 app enables users to automatically see if friends are nearby, or puts them on your digital radar, so you can Sup, Sup Voice or text them if you want to meet up.

Founder Rich Pleeth took more than 70 flights last year and knew his jet-setting friends might be around, if only there was a fast way to locate, message and potentially see them while on the road.

Friends in high places

As of September, the company is backed with a $1.1m seed round from the Innocent Drinks founders through their JamJar fund, along with The Collective Elevator, which invests in products specifically aimed at 21 to 35-year-olds, Force Over Mass Capital, Jim Mellon and Wahanda founder Lopo Champalimaud.

Pleeth has his sights on London and New York, and will use the cash to build a presence here.

He will be hoping his pedigree as a former Googler and ex-CMO marketer at GetTaxi, now Gett, will stand him in good stead to learn from the failings of  Google Latitude, as well as put to work some of the taxi app’s location-based lessons.

Another chat app?

Pleeth has stepped into a space that is already home to the likes of Facebook Messenger, WhatsApp, Viber, WeChat, Twitter and Tinder, even age-old emails, to name a few communications tools at your fingertips.

Will a focus on enabling, or avoiding, the serendipitous make the difference for the London-based startup hoping to make ‘Sup’ the greeting and verb we wish we didn’t love to use?

The Elevator Pitch is gratefully sponsored by KPMGKnight FrankNatwestTaylor WessingPropel London and Lendinvest

Enter your email address to receive updates straight to your inbox

* indicates required
Send me news on...

Editor's picks

AI chatbots mental health

Therapist bots: AI and mental health
posted 8 hours ago

Startup Weekly

Startup Weekly: Desolenator wins Pitch@Palace 7.0, Startupbootcamp IoT calls for applications and more
posted on April 28, 2017

Henry Bennett

PropTech startup YourWelcome raises £1m to help Airbnb hosts
posted on April 28, 2017

people with tech

£94m in UK tech investment, Uber’s sick pay u-turn, a chameleon car and more in The Week in Tech
posted on April 28, 2017

Richard Goold AI jobs

Tech chats: AI’s impact on jobs with EY’s Richard Goold
posted on April 27, 2017


Data science firm Exonar raises £1.25m to expand across Europe
posted on April 27, 2017