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UK tech investment trends of Q1 2017


Hibob closes $17.5m Series A, brings total raised to $25m


London HealthTech startup Babylon raises additional $60m

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GamCrowd officially launches the first ever Gambling Tech Week as part of London Tech Week
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More than £1m transacted using Loot in its first 4 months

Madtech startups to pitch for $50,000 Unilever pilot at ad:tech next week

The Next Big Thing

Following an appeal from brands and agencies looking for more innovation, 15 top madtech startups from across the world have now been chosen to compete in The Next Big Thing competition to pitch for a $50,000 Unilever pilot.

The competition saw more than 120 entries and the chosen finalists range from AI tools to programmatic ad platforms, competitor monitoring software to smart digital signage. The final will take place during ad:tech London next week.

The shortlist was judged by Philippa Snare, CMO at Microsoft, Mark Evans, MD of Direct Line, and Jeremy Basset, head of the Unilever Foundry, the corporate giant’s innovation arm.

Startup Weekly: Pitch@Palace winners, UK tech trade mission to India & more

Previous winner Avocarrot, a native mobile ad company, was helped by Unilever to launch in the US and is rolling out further pilots in 10 global markets.

The 15 top madtech startups

Relative Insight



Cablato Ltd






Watch My Competitor



Phrasee Ltd.

Real Life Analytics


“Being part of The Next Big Thing is an amazing opportunity to get in front of Unilever,” said Karoline Gross, CEO and founder of video ecommerce and analytics firm Smartzer. “Video is an integral part of making the brand experience interactive and ecommerce is a big opportunity for FMCGs. We strongly believe that our tech can help Unilever achieve its ambitions.”

Click here to find out who else is at ad:tech London and get your free ticket

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Editor's picks

investment roundup

UK tech investment trends of Q1 2017
posted 13 hours ago


Hibob closes $17.5m Series A, brings total raised to $25m
posted 16 hours ago


London HealthTech startup Babylon raises additional $60m
posted 17 hours ago


LoveCrafts raises £26m in round led by Scottish Equity Partners
posted on April 25, 2017

team-no agent

PropTech firm No Agent raises over £500,000 through crowdfunding
posted on April 24, 2017

self-driving cars

Oxford’s AI firm Oxbotica gets £8.6m to lead driverless car consortium
posted on April 24, 2017