Menu visibility control

Video

Events

Startup Surgery

Most Recent

Sponsored

Here’s what Airbnb, Shazam and Depop are looking for in their next hires

FinTech

London FinTech firm Dealflo raises £10m Series B

Government & Policy

Government grants 50 extra visas for tech workers amid Brexit uncertainty

Press Releases

Software testing leader TestPlant appoints Dr. John Bates as CEO
CreditLadder appoints Proptech Expert Sheraz Dar as new CEO
Hermit: A Startup With New Ideas About Office Space

Madtech startups to pitch for $50,000 Unilever pilot at ad:tech next week

The Next Big Thing
twitterlinkedinFacebookgoogle_plustwitterlinkedinFacebookgoogle_plus

Following an appeal from brands and agencies looking for more innovation, 15 top madtech startups from across the world have now been chosen to compete in The Next Big Thing competition to pitch for a $50,000 Unilever pilot.

The competition saw more than 120 entries and the chosen finalists range from AI tools to programmatic ad platforms, competitor monitoring software to smart digital signage. The final will take place during ad:tech London next week.

The shortlist was judged by Philippa Snare, CMO at Microsoft, Mark Evans, MD of Direct Line, and Jeremy Basset, head of the Unilever Foundry, the corporate giant’s innovation arm.

Startup Weekly: Pitch@Palace winners, UK tech trade mission to India & more

Previous winner Avocarrot, a native mobile ad company, was helped by Unilever to launch in the US and is rolling out further pilots in 10 global markets.

The 15 top madtech startups

Relative Insight

Adimo

Adverdose

Cablato Ltd

EyeSee

Pixoneye

Reactful

Smartzer

Verticly

Watch My Competitor

buzzoole

Kochava

Phrasee Ltd.

Real Life Analytics

SoPost

“Being part of The Next Big Thing is an amazing opportunity to get in front of Unilever,” said Karoline Gross, CEO and founder of video ecommerce and analytics firm Smartzer. “Video is an integral part of making the brand experience interactive and ecommerce is a big opportunity for FMCGs. We strongly believe that our tech can help Unilever achieve its ambitions.”

Click here to find out who else is at ad:tech London and get your free ticket

Enter your e-mail address to receive updates straight to your inbox

* indicates required
Send me news on...
twitterlinkedinFacebookgoogle_plustwitterlinkedinFacebookgoogle_plus

Editor's picks

jobbio

Here’s what Airbnb, Shazam and Depop are looking for in their next hires
posted 9 hours ago

money funding

London FinTech firm Dealflo raises £10m Series B
posted 12 hours ago

tech visa

Government grants 50 extra visas for tech workers amid Brexit uncertainty
posted 13 hours ago

Europe

Forget Silicon Valley, Europe’s tech clusters can be stronger together
posted 15 hours ago

starship technologies

Ahti Heinla, co-founder of Starship Technologies, on how robots will transform the delivery space
posted on February 26, 2017

robotics

UK government to announce £17.3m boost for artificial intelligence and robotics
posted on February 26, 2017