Menu visibility control

Video

Events

Startup Surgery

Most Recent

News

Iris Capital launches €250m European tech investment fund

News

Startup Weekly: Welsh tech accelerator calls for applications, Virgin StartUp partners with WeWork and more

Tech City Voices

Culture. There’s no app for that, Kalanick

Press Releases

‘Connected finance’ app Curve hits £50m spend ahead of UK launch
“Coffee, networking and productivity”: Workspace disruptor ‘Lounge’ launches in London
Kompli-Global’s Technology Will Make Life Harder for Money Launderers

Playbrush raises £500,000 seed round for kid’s smart toothbrush device

Playbrush
twitterlinkedinFacebookgoogle_plustwitterlinkedinFacebookgoogle_plus

Playbrush, a smart device that transforms children’s toothbrushes into a video game controller, has landed £500,000 in seed funding from angel Hansi Hansmann.

The device, which seeks to encourage children to brush their teeth for at least two minutes a day, enables them to control games on a smartphone or tablet using their brushing movements.

Paul Varga, CEO of Playbrush, spoke about why he decided to launch the product: “I was inspired by my godson who would not brush his teeth properly, just watching brushing videos on an iPad with a stationary toothbrush.

EXCLUSIVE: London-based Inploi raises £500,000, brings total to £1m

“Playbrush was the perfect way to encourage him to see the benefit of moving the toothbrush around his mouth,” added the CEO.

The company says it will use the funds to scale distribution and enhace its online marketing efforts.

Additionally, the startup will also use the funds to aid the development of games and feedback apps to build a platform for kids’ daily tooth brushing.

Currently, Playbrush has two games: Utoothia – focused on getting children to brush specifically in the right areas for the right amount of time – and Utoothia Sky, designed for younger children to help them become independent brushers.

Enter your email address to receive updates straight to your inbox

* indicates required
Send me news on...
twitterlinkedinFacebookgoogle_plustwitterlinkedinFacebookgoogle_plus

Editor's picks

Paris

Iris Capital launches €250m European tech investment fund
posted 4 hours ago

Startup Weekly: Welsh tech accelerator calls for applications, Virgin StartUp partners with WeWork and more
posted 8 hours ago

Culture. There’s no app for that, Kalanick
posted 10 hours ago

startup life

Uber’s CEO resigns, over £368m in UK tech funding, a new $3.3bn fund and more in The Week in Tech
posted 12 hours ago

inploi-co-founders

EXCLUSIVE: London-based Inploi raises £500,000, brings total to £1m
posted on June 22, 2017

Peter-Smith-Nic-Cary-Feb-2016

UK-founded tech startup Blockchain secures $40m Series B
posted on June 22, 2017