Menu visibility control

Video

Events

Startup Surgery

Most Recent

Investments

EXCLUSIVE: E-commerce firm Paddle buys DevMate for ‘seven figure sum’

AdTech & MarTech

Calum Smeaton, CEO of TVSquared, on growing a successful UK AdTech firm and raising $9.5m

News

Research spotlights lack of women in UK venture capital industry

Press Releases

Okappy announces the launch of its investment pitch on the AngelsDen equity crowdfunding platform
Recruitment disruptor talent.io poised for further growth with €8m investment secured
London tech startup Spoon Guru partners with Tesco to power food searches for consumers with specific dietary needs

Edinburgh-based ad analytics firm TVSquared gets $3m

twitterlinkedinFacebookgoogle_plustwitterlinkedinFacebookgoogle_plus

TV ad analytics platform TVSquared has landed $3m in funding from existing and new investors, including West Coast Capital.

With this round, the Edinburgh-based firm brings its total funding to over $5.5m.

The company, which also has offices in London, San Francisco and New York, delivers analytics to enable its customers to improve the performance of their TV advertising campaigns.

Calum Smeaton, CEO of TVSquared, on growing a successful UK AdTech firm and raising $9.5m

Paul Davidson of West Coast Capital commented on the investment: “Data analytics is a space we understand extremely well and, in assessing TVSquared, we saw a compelling analytics technology capable of making significant ROI for clients. Compelling technology, an experienced team and a global play made this an exciting investment.”

TVSquared says it will use the money to invest in its product suite, hire more people and expand internationally.

Calum Smeaton, founder and CEO at TVSquared, said: “The latest round of funding, combined with our technology, global team and Board, puts TVSquared in the perfect position to change the way advertisers measure and optimise TV forever.”

As part of the announcement, TVSquared said Chris van der Kuyl, a serial tech entrepreneur, would join the company as a chairman.

Enter your email address to receive updates straight to your inbox

* indicates required
Send me news on...
twitterlinkedinFacebookgoogle_plustwitterlinkedinFacebookgoogle_plus

Editor's picks

paddle team

EXCLUSIVE: E-commerce firm Paddle buys DevMate for ‘seven figure sum’
posted 37 mins ago

CalumSmeaton

Calum Smeaton, CEO of TVSquared, on growing a successful UK AdTech firm and raising $9.5m
posted 3 hours ago

diversity uk vc

Research spotlights lack of women in UK venture capital industry
posted 5 hours ago

Labour’s Manifesto: what does it mean for UK tech?
posted 7 hours ago

Theresa May

UK startups predict difficult times ahead following EU tech funding freeze
posted 23 hours ago

savemoneycutcarbon

EXCLUSIVE: Suffolk-based SaveMoneyCutCarbon raises £2.2m
posted 24 hours ago