Menu visibility control



Startup Surgery

Most Recent


Tech Chats: Data ethics with EY’s Ian Williamson


Edinburgh-based ad analytics firm TVSquared gets $6.5m

Tech City Voices

Why you need to get your company culture right the first time round

Press Releases

CreditLadder appoints Proptech Expert Sheraz Dar as new CEO
Hermit: A Startup With New Ideas About Office Space
TestPlant appoints Chief Marketing Officer

Bloom & Wild lands £3.75m Series B to boost international expansion


Online flower company Bloom & Wild has announced the closure of a £3.75m Series B round led by Burda Principal Investments.

Previous investors MMC Ventures and the firm’s angel backers also participated in the round.

The company will use the funds to expand internationally, grow its corporate gifting business and to develop new products.

What makes a company a tech company?

Aron Gelbard, co-founder and CEO of Bloom & Wild, commented on the raise: “People’s most exciting moments come straight to their mobile via WhatsApp or other messaging services  – we’re enabling them to order flowers and gifts from the palm of their hand with better product, designs and payments.

“Our mission is to make sending and receiving flowers a joy, using technology to turn emotions into an action in the simplest and most beautiful way possible. This attention to detail sits as a core value to our ambition to be Europe’s most loved flower brand,”Gelbard added.

Founded in 2013 and headquartered in London, the company closed a £2.5m Series A in July 2015.

Christian Teichmann, managing director of Burda Principal Investments, commented on the firm’s progress to date, noting that it had shown “an impressive” growth rate of 35% per month within the past few years.

He added: “The team is using innovative technology, design and operating models to redefine the flower business and customer experience. We see great potential for further growth both in and outside the UK. Bloom & Wild fits perfectly to our portfolio of consumer brands and our increasingly strong presence in the UK. We are excited to become a partner of Bloom & Wild and its strong management team.”

Camilla Dolan, director at MMC Ventures said she believed the new funding would allow Bloom & Wild to further develop its “market-leading” position.

The raise brings the company’s total raised to $8.56m.

Enter your e-mail address to receive updates straight to your inbox

* indicates required
Send me news on...

Editor's picks

Tech Chats data ethics

Tech Chats: Data ethics with EY’s Ian Williamson
posted 2 hours ago


Edinburgh-based ad analytics firm TVSquared gets $6.5m
posted 4 hours ago

company culture

Why you need to get your company culture right the first time round
posted 6 hours ago

Images for FreeAgent in Edinburgh.
FreeAgent, accounting software simplified.
Pictured: Ed Molyneux

Pictures are free first use only.
© Helen Pugh Photography
07837 533 051

Ed Molyneux, co-founder of FreeAgent, on taking your company public and learning from your mistakes
posted on February 19, 2017


Top tech stats: tech salaries on the rise, northern tech gender gap increases & more
posted on February 18, 2017

EDF winners

Howz named winner of EDF Energy 2016 Blue Lab accelerator
posted on February 17, 2017