Menu visibility control

Video

Events

Startup Surgery

Most Recent

News

Starling Bank expands to Ireland as it eyes Europe

Investments

FinTech startup Yoyo Wallet gets £12m to expand across Europe

News

Survey: 22% of female tech founders not heard by male investors

Press Releases

‘Connected finance’ app Curve hits £50m spend ahead of UK launch
“Coffee, networking and productivity”: Workspace disruptor ‘Lounge’ launches in London
Kompli-Global’s Technology Will Make Life Harder for Money Launderers

London AI startup LoopMe secures $10m

LoopMe team
twitterlinkedinFacebookgoogle_plustwitterlinkedinFacebookgoogle_plus

LoopMe, a London-based artificial intelligence (AI) startup, has secured $10m in a continuation of its Series A funding round.

The firm, which uses AI in brand advertising, received funds from Impulse VC, Harbert European Growth Capital Fund (HEGC) and existing investors Holzbrinck Ventures and Open Ocean Capital.

LoopMe’s AI technology learns how people react to advertising and changes their advertising experience based on their individual feedback loop.

£21m in UK tech investment, the Spring Budget, a crisis at Facebook and more in The Week in Tech

“AI-driven video ads are the future of brand marketing. LoopMe’s technology opens up a window into people’s thoughts and feelings, discovering what they like and dislike, which elements can trigger a reaction or a measurable, physical and emotional response,” said LoopMe CEO and co-founder Stephen Upstone.

“This makes brand advertising significantly more effective at driving brand KPIs, foot traffic and offline sales,” he added.

The company raised $7m back in 2015 in a round led by Holtzbrinck Ventures.

Since then, LoopMe claims to have more than doubled its sales revenue and team size, plus opened offices in LA, Bangalore, Johannesburg and Moscow.

It plans to continue this expansion in 2017, opening offices in Amsterdam, Singapore and Chicago.

“The mobile video advertising industry will overtake desktop next year to be worth $17bn in the US alone. LoopMe have a credible track record of growth which creates a compelling investment opportunity for Harbert to support Stephen and [co-founder] Marco with future expansion,” said Johan Kampe, senior managing director at HEGC.

Enter your email address to receive updates straight to your inbox

* indicates required
Send me news on...
twitterlinkedinFacebookgoogle_plustwitterlinkedinFacebookgoogle_plus

Editor's picks

Starling Bank

Starling Bank expands to Ireland as it eyes Europe
posted 4 hours ago

FinTech startup Yoyo Wallet gets £12m to expand across Europe
posted 6 hours ago

Survey: 22% of female tech founders not heard by male investors
posted 7 hours ago

man smiling at colleague

Your employer brand: How to be more attractive to tech professionals
posted on June 25, 2017

Nick D’Aloisio’s news aggregation app Summly shut down by Yahoo
posted on June 24, 2017

Top tech stats: London’s co-working community satisfaction, UK EdTEch investment and more
posted on June 24, 2017