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Five reasons why starting a tech business is a marathon, not a sprint


Farmdrop gets £7m from investors including Skype co-founder Niklas Zennström

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Making gender pay gap reporting work for tech

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Redbox Digital Gains Prestigious Magento Global Elite Partner Status
More than £1m transacted using Loot in its first 4 months
HT2 Labs receives Series A investment from City & Guilds Group

Julian Carter

EC1 Capital

3 years

Julian has spent the past 15+ years working in B2B / B2C web companies in both executive and founder roles. Julian co-founded and launched EC1 Capital in London on Feb 9th, 2012.

Should I consider working with VCs in Europe?
posted on May 19, 2014

Recently I have come across UK based tech founders raising capital from far-flung places such as New Zealand and China, so raising capital from continental Europe is perfectly reasonable. If you’re able to raise capital from a European investor then you’re either doing it because you are unable to generate interest from a VC firm…


Do VC’s even read business plans?
posted on April 30, 2014

I can only relate to my own experience. When making a pitch to a VC you have to focus on capturing their attention as soon as possible, the detail can follow later. Like most VC’s I receive a lot of cold emails and pitches, it’s not the ideal way to connect, but I look at…

Julian Carter

The importance of Founder Agreements and IP transfer
posted on April 10, 2014

When you are embarking on your first startup it is all too easy to miss some essential simple legal documentation beyond the usual company incorporation documents. You want to get on and start building stuff as soon as possible right? Not so fast. If the company has more than one founder you should have some…


How do VC’s view Crowdfunding?
posted on February 13, 2014

I have to admit that when crowdfunding first came on the scene I was skeptical that the startups listed where the ones that could not raise investment from angels or early stage institutional funds and were therefore of a lower quality. I also did believe that being listed on a crowdfunding site would ‘damage’ the…


How do VCs prefer to be contacted?
posted on November 18, 2013

Every VC has a different approach to this. Introductions The most common approach and one you will find reiterated time and time again on the web is to get an introduction through a contact the VC knows. This is the mature way of approaching a VC, especially the much larger Tier 1 VC’s. That contact…


Are investors really so negative about solo founders?
posted on November 8, 2013

Investors always look to de-risk an investment as far as possible. For startups there are typically boxes that remain ‘unticked’ as the business is embryonic. If we had to tick every box we would never do any investments. Startups are H.A.R.D. It is a long, often stressful and uncertain road that is too often glamourised…


How much should my and my co-founders’ salaries be?
posted on October 17, 2013

The answer to this question is……. it ‘depends’. In our portfolio we have a wide range of founder salaries – some are barely earning what a cleaner would make and some are far more generous. As investors we are looking for alignment. We don’t like to back lifestyle salaries but at the same time we…


Is my potential VC worth it?
posted on October 1, 2013

This is a bit like changing your CV to fit the job in question. Do you really need VC funding? How much time have you wasted trying to raise this type of funding? VC’s are very specific in what they look for, all have their own rules and later stage VC’s (from Series A) will…

Public domain image, royalty free stock photo from

How much equity should I grant to an advisor?
posted on September 19, 2013

What you must do is draw up an advisor agreement (these are freely downloadable on the web) so that there is a binding agreement to the time and duties they will commit to. The best advisors in an investor’s eyes are the ones who actually invest money into your startup, otherwise they are simply vanity…

February 5, 2010 - Paperwork

Investors: will you sign an NDA?
posted on September 6, 2013

This is probably one of the most infuriating questions we get asked and which usually results in the application not even being studied to any detail and certainly does not deserve a response. No VC will sign an NDA and it just shows naivety on the part of the entrepreneur. VC’s see thousands of applications…

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