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Glow helps direct response advertisers run more effective campaigns on Facebook.

It does this by licensing its tech platform, Glow Machine, to ecommerce, gaming, financial services, travel and automotive clients which helps them with the end to end process of running Facebook ads.

It does everything from creating campaigns through detailed optimisation in the way they need it, to helping them build engagement with existing and prospective customers in the native formats that perform best, and finally by helping make sense of the vast amount of data that is accumulated through this.

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