Enjoy dinner drinks and a chance to meet Tracey McAlpine, Director of Fighting Fifty, a health, beauty, fitness and lifestyle platform for women over fifty.
Tracey McAlpine is passionate about changing stereotypical perceptions about the baby boomer generation.
She’ll be speaking about:
✓ Understanding the over 50’s market.
✓ Ignore them at your peril! Why the over 50’s can be such a lucrative market for your business.
✓ Marketing do’s and dont’s when looking to capture the baby boomer!
✓ Examples of spot-on over fifties marketing campaigns.
Expect to leave the table with a deeper understanding of the over fifties market, together with practical advice for your business.