Menu visibility control

Video

Events

Startup Surgery

Most Recent

News

Top tech stats: Virgin’s business predictions, developers have their say and more

FinTech

London FinTech Aire raises $5m Series A from Sunstone Capital and White Star Capital

Sponsored

Tech Chats: EY’s Daniel Lyons on how tech is revolutionising transport

Press Releases

GreenKey Technologies and Red Box Recorders partner to launch integrated trading voice collaboration and compliance recording solution
Leading light in British HealthTech, Network Locum, rebrands to Lantum
SteelEye announces regulatory tech specialist Matt Smith as CEO

London tech startup Spoon Guru partners with Tesco to power food searches for consumers with specific dietary needs

twitterlinkedinFacebookgoogle_plustwitterlinkedinFacebookgoogle_plus

May 15, 2017

15th May 2017, United Kingdom: Tesco has today announced a partnership with Spoon Guru to help its customers with specific diets and tastes quickly and easily find food suitable when shopping online. It marks the latest step in Tesco’s efforts to make healthier choices a little easier for customers, colleagues and communities across the UK.

By adding Spoon Guru’s innovative online technology and expertise in nutrition to Tesco’s leading online shopping platform, Tesco.com, shoppers can more easily make food choices that exactly fit their individual food preferences.

The partnership is a first for UK grocery retail and will provide Tesco customers with a unique online and mobile shopping experience free of charge.

When shopping online Tesco customers will be able to filter their food searches, including food intolerances, such as lactose or nuts, and specific dietary requirements including vegetarian, vegan, low fat, and low salt.

The new service will be available on the Tesco.com mobile app from next week before being rolled out to its full online platform in the summer.

Alessandra Bellini, Tesco chief customer officer comments:

“We want to make it easy for customers to shop with us online and help them make the right food choices, so we’re really excited to be working with Spoon Guru.”

“Adding their technology to Tesco.com is another little help for customers, and we hope it will make a big difference to those with specific diets and tastes.”

Markus Stripf, CEO of Spoon Guru, comments:
“We know from our own research that 54% of UK adults followed a diet in 2016. Whether due to a lifestyle choice, allergies or intolerances, Britain’s dietary needs are vast and using technology like Spoon Guru, retailers can make shopping much simpler, easier and a more pleasurable experience.”

“From inception our goal at Spoon Guru was to support the millions of people who struggle with intolerances, allergies and specific dietary needs and we are thrilled that Tesco recognises this and is partnering with us to evolve a game-changing solution for the population’s changing dietary needs.”

Earlier this month, Tesco launched its ‘Little Helps to Healthier Living’ campaign, including lower prices on hundreds of products, including fruit and vegetables, and helpful ‘little swaps’, many of which contain lower levels of salt, fat and sugar than the standard alternative.

ENDS

http://www.spoon.guru

twitterlinkedinFacebookgoogle_plustwitterlinkedinFacebookgoogle_plus

Editor's picks

startup tech laptop

Top tech stats: Virgin’s business predictions, developers have their say and more
posted on July 22, 2017

Aire Team picture June 2017_9

London FinTech Aire raises $5m Series A from Sunstone Capital and White Star Capital
posted on July 21, 2017

Tech Chats June - digital mobility

Tech Chats: EY’s Daniel Lyons on how tech is revolutionising transport
posted on July 21, 2017

mobile phone

London machine learning startup Sportr closes $350k Seed round
posted on July 21, 2017

The Week in Tech

A $170m tech fund, a drowning robot and more in The Week in Tech
posted on July 21, 2017

Graphcore founders Nigel Toon CEO (right) & Simon Knowles CTO (left)

Bristol-based Graphcore raises $30m from backers including DeepMind co-founder and Atomico
posted on July 20, 2017