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marketing approach

What to consider when it comes to marketing your startup
posted on April 27, 2016

Samantha Long, content marketing manager at Yoma, discusses how you can market your startup online. Marketing is all about building relationships with consumers to make your brand, products and services known, in order to grow your business. Before you embark on any kind of marketing campaign, you need to do two things. First, you must…

MIT

How MIT is supporting innovation in Britain
posted on April 26, 2016

Phil Budden is a senior lecturer faculty member at MIT’s Management School, and – as a former British diplomat (ex-FCO) – is advisor to MIT’s global REAP programme. In this article, he reveals how MIT has been helping Britain’s ‘innovation ecosystems’, both in London and beyond. Britain’s economic and industrial success was built historically on…

tired entrepreneur

Why tech entrepreneurs should avoid multi-tasking
posted on April 25, 2016

Jerome Iveson is the founder of Thrive, creators of Team. In this article, he discusses why entrepreneurs need to take a step back. Our ‘sleep faster’ culture amongst entrepreneurs is damaging our mental and physical health and startups. Sleep, fail, work faster, harder, longer, and multi-tasking doesn’t benefit anyone. Especially you and your startup. James…

worried entrepreneur

The legal consequences of a cyber-attack
posted on April 23, 2016

Cyber-attacks can be a lot more than just inconvenient. Law expert Michael Frisby explains the legal issues companies can experience in the face of cyber-attacks. As tech businesses prepare for the year head, cybersecurity should be top of the management agenda item. Barely a week passed in 2015 without news stories of a significant cyber-attack,…

rich man

Panama Papers scandal shows need for FinTechs to strengthen AML
posted on April 22, 2016

This article is co-authored by Manish Chopra, senior vice president and global risk leader at Genpact, and Jeffrey Ingber, a consultant at Genpact’s AML practice and a former senior vice president at the Federal Reserve Bank of New York. The growing “Panama Papers” scandal regarding the disclosures from Mossack Fonseca highlights the difficulty that financial…

confused man

What the General Data Protection Regulation actually means
posted on April 20, 2016

Andrew Dyson is Partner and Co-Chair of DLA Piper’s international privacy and data protection practice. In this article, he discusses the implications of the newly approved General Data Protection Regulation. Last week, the EU Parliament adopted the long awaited General Data Protection Regulation (GDPR), a landmark set of reforms that will significantly alter the way…

millenials

How millennials can impact your business
posted on April 19, 2016

Anisah is the founder of 23 Code Street, a new coding school for women which, for every paying student, teaches a young woman in India how to code. In this article, she explains why businesses shouldn’t take millennials for granted. The UK’s conference scene saw a new addition to it last week with the launch…

Handshake

Should startups ditch social media selling for the hustle?
posted on April 16, 2016

Michelle Laterman is head of marketing at MBJ London. In this article, she explores whether a strong social media presence or old fashioned hustling is more successful in sealing a sales deal. Social selling was a 2015 buzzword that appealed to startups and entrepreneurs. It felt comfortable, familiar and more relaxed than its stressful older brother, sales. Sales is a…

Four

The four golden rules for new startup success
posted on April 9, 2016

Most people are way too keen to preach how around half of all startups fail within five years of going into business. But to get too bogged down with a seemingly scary fact is counter-productive – what about the half that succeeds long-term? The simple fact of the matter is that while it seems like…

Network

Distributed ledger technology – where’s the value?
posted on March 28, 2016

Julio Faura is global head of R&D at Banco Santander. In this article, he explores where blockchain technology’s value lies. Blockchain – or more broadly, distributed ledger technology – has the potential to “produce change at the more revolutionary end of the spectrum”. This is according to Mark Walport – chief scientific adviser to the…

Crowd

When crowdfunding pitches go wrong
posted on March 26, 2016

Darren Westlake is the founder of Crowdcube. In this article, he discusses some of the pitfalls startups should avoid when crowdfunding. Crowdfunding is a flexible and convenient way of raising finance that enables businesses of all stages, from a range of sectors to bypass traditional routes to finance. Despite its relative infancy, crowdfunding is now…

sxsw

SXSW shows tech is a marathon
posted on March 24, 2016

Russ Shaw is founder of Tech London Advocates. In this article, he provides a summary of the tech presence at this year’s SXSW festival. Every year in Austin we get to glimpse into the future, as top technology professionals come together to have a beer and share their latest work. This year gadgets took a…

Editor's picks

startup weekly today

Startup Weekly: OVH accelerator, Innovate UK grant & more
posted 17 hours ago

Henry Wigan2

Mustard Seed launches new £25m venture fund to invest in tech for good
posted 21 hours ago

4H5A9186

Nokia acquires Withings for €170m, UK Government explores using blockchain & more in your Week in Tech
posted 23 hours ago

BioBeats

BioBeats closes $2.28m funding round led by White Cloud Capital
posted on April 28, 2016

HouseTrip

London travel tech firm HouseTrip acquired by TripAdvisor
posted on April 28, 2016

Brexit

UK tech startups ‘must be prepared for Brexit’
posted on April 28, 2016